Interactive Advertising

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In France Adidas has launched a mini-site to promote its Low Pro Football collection. Even if these shoes are among the ugliest they produce, I like the project. Not really for the website (very basic and with the usual user generated content part) but rather for the great videos they produced to tell the audience the secrets for being stylish.

I appreciate both the creative standpoint and the execution. In each single video you breath style and, just as importantly, you can experience a wide number of products. I like the mood that takes us back to the Thirties, and the fact that the collection comes to life in the storytelling which is something that rarely happens.

The agency is Tequila.
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Try out Miva pay per click advertising and get $25 in free clicks. Miva.com provides valuable traffic for some products and is definitely worth trying out for your website. Miva.com is the #4 PPC player behind Adsense, Adcenter, Ask and YSM. Miva delivers about 1/10 the traffic that Google Adsense provides, but it is about 1/10 the cost.

Drive more traffic to your website with online advertising.
Google Adword is the the Most commonly used advertising media online and that many have used Google Adwords to drive instant traffic to their websites. Many even used Google Adwords as an affiliate weapon to make money online.

Many have forgotten about Yahoo! which also serves ads to their search engines. Yahoo Search Marketing works the same way as Google Adowrds which is Pay Per Click ads. Since there are still people using Yahoo as their main search engines, we should not forget to look into this untapped market. Yahoo ads should also be cheaper since there are less competition than Google Ads.

Advertise your Web site with Yahoo! Sponsored Search. Sign up and get a $25 credit into your new account. Learn more.

Yahoo! Shine Built for Women, Advancing Yahoo!’s Starting Point Strategy by Offering the Most Relevant Content to Keep Women Coming Back
SUNNYVALE, Calif., Mar 31, 2008 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) today announced the launch of Yahoo! Shine, a new website for women that aims to provide the information most relevant to their daily lives. The site offers nine categories ranging from Fashion & Beauty to Parenting, and will feature content from many of the most popular lifestyles publishers, including Conde Nast Publications and Hearst Corporation. Additionally, a new editorial team will develop original stories on a daily basis, and hand pick the best user blog posts to feature prominently on the site. Yahoo! Shine creates a single destination for the approximately 40 million women between the ages of 25 and 54 who already come to Yahoo! each month, making Yahoo! a more relevant starting point for this audience.

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Breaking news in the interactive marketing space…Microsoft announced today a $44.6 billion bid to acquire long-time online rival Yahoo!. The bid represents a $31 per share price which is a 62% premium over current trading value. You may recall an eerily similar announcement from last summer when Microsoft first launched efforts to woo Yahoo! into a deal.

In its press release Microsoft indicated its focus for the combined entity would “create a more efficient company with synergies in four areas: scale economics driven by audience critical mass and increased value for advertisers; combined engineering talent to accelerate innovation; operational efficiencies through elimination of redundant cost; and the ability to innovate in emerging user experiences such as video and mobile.”

I whole-heartedly agree with the benefits Microsoft believes would result from a marriage with Yahoo!, but my bet is that Yahoo! is no more interested in selling to Microsoft now than they were a year ago. This time around, however, the deal may be one they just can’t refuse.

Here’s what I think interactive marketers should consider about this possible acquisition. A combined MS/Yahoo! would mean:

*Deeper customer data. For an advertiser looking to laser-target ads, a behavioral history of users aggregated across all of Microsoft and Yahoo!’s media properties would be invaluable.

*Easier ad management. We’ve long talked about the advertiser challenge of having to work with multiple agencies, media firms, ad networks, technology companies. While smart marketers shouldn’t give over to only buying ads with the MS/Yahoo! conglomerate, having a large media partner that can singularly manage buys across channels will greatly simplify the mechanics of integrated marketing.

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If you’re striving for a top ranking for that very competitive keyword, you may discover that the first search result on Google lists more than one page for a particular site (often commanding the first AND second spots on search result listings). I’ve personally always wondered why this occurs and how I could replicate the success seen by other top ranked website.

Thanks to a recent article available through EvanCarmichael.com, I now have an answer. Evan provides some great content on his site and I highly recommend it. I hope you enjoy this info as much as I have…

What are Google Site links?
Google Site links are a collection of links that appears below the result of a website. These additional links link to main pages of the website. They are randomly and automatically chosen by Google’s algorithm.

Site links only appear for general search terms. You’ll get Site links if you search for “HP” but you won’t get Site links if you search for a term like “HP printer supplies”. Site links show up most often for searches on brand names.

Which links does Google use for the Site links?
Google seems to use the first level links
Google seems to use the first level links on a website for the Site links. That means that all links that are not present on the homepage of your site won’t be used as Site links.

The links should be descriptive text links or image links with a descriptive image, alt attribute. JavaScript or Flash links are not considered for Site links. Google uses 2 to 8 links for the Site links of a website. Unfortunately, it’s unclear how Google assigns the number of links to each website.

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