Interactive Advertising

Yahoo! Shine Built for Women, Advancing Yahoo!’s Starting Point Strategy by Offering the Most Relevant Content to Keep Women Coming Back
SUNNYVALE, Calif., Mar 31, 2008 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO) today announced the launch of Yahoo! Shine, a new website for women that aims to provide the information most relevant to their daily lives. […]

Breaking news in the interactive marketing space…Microsoft announced today a $44.6 billion bid to acquire long-time online rival Yahoo!. The bid represents a $31 per share price which is a 62% premium over current trading value. You may recall an eerily similar announcement from last summer when Microsoft first launched efforts to woo Yahoo! […]